Your one-stop shop and super-feed of sports business news.
In the last 24 hours
E1 announces Sports.com Predict as official prediction partner | Yahoo Finance
Sponsorship
Global
Motorsport
DAZN to broadcast MotoGP in Spain until 2030, Portugal until 2031 | MotoGP
Broadcast & OTT
Europe
Motorsport
From Hungary to home plate: How smarter ticket pricing unlocks double-digit growth for minor league and niche sports properties
Technology
Global
Multiple Sports
US SailGP team appoints Pete Gunovsky as commercial director | USA SailGP Team
Movers & Shakers
North America
Sailing
Foxtel ups prices 10 days after announcing record NRL deal | The Sydney Morning Herald ($)
Broadcast & OTT
Oceania
Miscellaneous
Cooley named official legal services provider of LA28 Olympic and Paralympic Games | LA28
Legal
North America
Olympics
Tancredi Vitale appointed vice president of Gucci Racing | Fashion Network
Movers & Shakers
Global
Boxing
Loren Mack jumps to BKB as chief marketing officer and executive vice president of strategy | MMA Mania
Movers & Shakers
Global
Boxing
Leeds open legal proceedings against Leicester over financial rule breach | The Athletic ($)
Politics & Governance
Europe
Football
Storm reportedly in talks to sell majority stake valued at AUS$160m | Sky News AU
Investment
Oceania
Rugby
Tinder becomes first dating app partner of Formula E ahead of 2026 Hankook London E-Prix | ThePitcrewOnline
Sponsorship
Europe
Motorsport
Audi Field proposed for $620m expansion | The Stadium Business
Stadiums & Venues
North America
Football
ESPN delivers its second most-watched Wimbledon coverage | ESPN
Broadcast & OTT
North America
Tennis
SailGP sets course for biggest-ever expansion with bold 2030 vision | SailGP
Politics & Governance
Global
Sailing
Adam Silver says NBA local streaming hub will be ready for 2027/28 season | Sports Business Journal ($)
Broadcast & OTT
North America
Basketball
New York Yankees in talks with Apollo over US$3bn financing deal | Bloomberg UK ($)
Investment
North America
Baseball
In the last week
Aston Villa sign ‘UK£20m-a-year’ Visit Rwanda shirt sponsorship despite sportswashing concerns
Sponsorship & Marketing
Africa
Football
DAZN expanded global deal to cover Kings World Cup Clubs 2026 | Advanced Television
Broadcast & OTT
Global
Football
Nascar averages 1.59m viewers at Atlanta following inclement weather | Jayski’s Silly Season Site
Broadcast & OTT
North America
Motorsport
Veloce Media Group set to race in 2026 FIA Extreme H World Cup | FIA
Politics & Governance
Global
Motorsport
Premier Padel partners with Fanatics in long-term global licensing deal | Premier Padel
Sponsorship
Europe
Padel
Pro Am Padel Tour returns for 2026 with new talkSPORT partnership | The Padel Paper
Sponsorship
Europe
Padel
TNT Sports has achieved 41% more television viewers for first week of Tour de France compared to 2025 | WBD Sports
Broadcast & OTT
Europe
Cycling
Professional Fighters League announces multi-year partnership with ESPN in Brazil | PFL
Broadcast & OTT
South America
MMA
Louis Vuitton to present bespoke trophy trunk at Fifa World Cup 2026 final | Inside Fifa
Sponsorship
North America
Football
Cal Athletics, Dialpad announce landmark jersey patch sponsorship | Cal Athletics
Sponsorship
North America
College Sports
Fifa to break rules with 30-minute half-time in World Cup final | The Times ($)
Politics & Governance
Global
Football
Winnipeg expansion team led by Desiree Scott set to become NSL’s 7th franchise | CBC
Politics & Governance
North America
Football
West Ham United welcomes Althletes Elevated as men’s back of shirt partner | West Ham United FC
Sponsorship
Europe
Football
Minnesota United FC names Christina Hennington CEO | Minnesota United FC
Movers & Shakers
North America
Football
Cleveland WNBA announces KeyBank as first founding partner | PR Newswire
Women's Sport
North America
Basketball
Scripps Sports and Ion score US media rights for 2027 FIVB Women’s Volleyball World Cup | Scripps
Broadcast & OTT
Global
Volleyball
Two years from LA28, MLB’s Olympic plan remains unsettled | Front Office Sports
Politics & Governance
North America
Baseball
USA Sports and Bundesliga announce exclusive multi-year US media rights agreement | Versant
Broadcast & OTT
Europe
Football
Why Athvance Capital is looking beyond sport’s trophy assets
Opinion - Guest Blogs
Europe
Multiple Sports
ESPN blames human for headline error in AI article | Front Office Sports ($)
Technology
North America
Miscellaneous
SportFive announces strategic partnership with the Australian Open | SportFive
Agencies
Europe
Tennis
Paramount, WBD hit with lawsuit from 12 states, including California, to block merger | CNBC
Legal
North America
London City Lionesses in talks with Mayor of London over stadium move to National Sports Centre | The Athletic ($)
Women's Sport
Europe
Football
England win is most-watched World Cup quarterfinal in US English-language TV history | The Athletic ($)
Broadcast & OTT
Europe
Football
ITTF executive board confirms reinstatement of athletes with Russian passports | ITTF
Politics & Governance
Global
Table Tennis
ETPL announces Jiostar, TNT Sports, Willow & Cricbuzz as broadcast partners | ETPL
Broadcast & OTT
Global
Cricket
Team USA soccer star Folarian Balogun signs with Klutch Sports Group | The Hollywood Reporter
Agencies
North America
Football
Budget cuts put men’s and women’s tennis tour merger on indefinite hold | The Guardian
Politics & Governance
Global
Tennis
Seattle Seahawks sold for NFL record ‘US$9.61bn’ as US franchise valuations soar
Acquisitions
North America
American football
Ottawa Charge to move to Canadian Tire Centre next season | CBC
Stadiums & Venues
North America
Ice Hockey
Fifa World Cup: 6.26m people attended matches after the conclusion of the round of 16 | Fifa
Social Media & Fan Engagement
Global
Football
Milwaukee Bucks to return to full season over-the-air television for first time in 31 years | NBA
Broadcast & OTT
North America
Basketball
Infront extends long-standing FIL partnership to 2029/30 as FIL unveils new brand | Infront
Agencies
Global
Winter Sports
Nine edges closer to mega six-year English Premier League deal | Australian Financial Review
Broadcast & OTT
Oceania
Football
CazéTV has the biggest live in YouTube history with Norway vs England | Maquina Do Esporte
Broadcast & OTT
Global
Football
Barça reportedly request €210m credit facility loan secured against future media rights income to invest in players | SER
Finances
Europe
Football
IndyCar unveils name, logo and launch plan for new game with iRacing | IndyCar
Social Media & Fan Engagement
North America
Motorsport
Bruin Capital portfolio company As1 to acquire Elite Consulting | Simpson Thacher
Agencies
Global
Football
EA Sports pulls microtransactions from CFB 27 modes after community outrage | The Athletic ($)
Social Media & Fan Engagement
Global
College Sports
LTA enters venture capital as governing bodies search for new revenue beyond Wimbledon | Racket Business
Investment
Europe
Tennis
ECB forced to allow gambling sponsors on Hundred shirts after deal shortage | The Telegraph ($)
Betting
Europe
Cricket
Warner Bros The Ranch lands LA28 broadcast centre in shake up for summer games | The Hollywood Reporter
Broadcast & OTT
North America
Olympics
PSG on verge of extending with Nike for five years and around €100m per year | L’Equipe
Sponsorship
Europe
Football
Gianni Infantino says Fifa will examine possibility of 64-team World Cup | ESPN
Politics & Governance
Global
Football
England’s quarter-final win scores biggest UK audience of 2026 World Cup so far | Radio Times
Broadcast & OTT
Europe
Football
Ross Taylor promoted to chief creative officer at Havas Play UK | LIA
Movers & Shakers
Europe
Miscellaneous
Eurovision Sport and European Athletics bring multilingual AI commentary initiative | EBU
Technology
Europe
Athletics
NEP extends Wimbledon broadcast services agreement through multi-year deal | NEP
Broadcast & OTT
Europe
Tennis
The Team appointed exclusive global sales agency for World Surf League | The Team
Agencies
Global
Surfing
Legends Global appoints Tom Alexander and Jenn Sonick as VPs of live entertainment | Pollstar
Movers & Shakers
North America
Miscellaneous
Gibson Dunn named official legal services provider of LA28 Olympic and Paralympic Games | Gibson Dunn
Sponsorship
North America
Olympics
Two bidder pull ahead in Seahawks sale process | Front Office Sports ($)
Acquisitions
North America
American football
Christopher Ward becomes Everton’s first-ever official training kit partner | Everton FC
Sponsorship
Europe
Football
In the last 2 Weeks
Backstreet Boys to headline official F1 Afterparty at Sphere | F1
Sponsorship
North America
Formula One
Nascar averages 2.35m viewers at Chicagoland, up 14% over Chicago Street Race | Autoracing1
Broadcast & OTT
North America
Motorsport
IndyCar averages 1.34m viewers at Mid-Ohio, up 73% over last year’s race | IndyStar
Broadcast & OTT
North America
Motorsport
AFF and SportFive renew exclusive broadcast partnership with Mediacorp | SportFive
Broadcast & OTT
Asia
Football
New DTC platform Euroleague Basketball+ launched | Euroleague Basketball
Broadcast & OTT
Europe
Basketball
Texas Super Kings announce sponsorship agreement with PwC US | India West
Sponsorship
North America
Cricket
Former Liberty Media president Greg Maffei launches equine venture | Financial Times ($)
Investment
Global
Horse Racing
AO Ventures expands portfolio with investments in PlayerData and ScorePlay | Australian Open
Investment
Oceania
Tennis
The 2026 State of Origin decider was highest-rating game in television broadcast history of interstate rugby league series | ABC News
Broadcast & OTT
Oceania
Rugby
NetApp named presenting partner of 2026 NFL Madrid game | Business Wire
Sponsorship
North America
American football
Charlotte Hornets name Foothills Building Group as first ever shooting shirt patch partner | NBA
Sponsorship
North America
Basketball
UEFA could block Russia returning to football in potential new clash with Fifa | The Guardian
Politics & Governance
Global
Soccer
Las Vegas NBA expansion group touts US$8bn war chest | Bloomberg UK ($)
Investment
North America
Basketball
ESPN DTC chief John Lasker retiring after 27 years | Sports Business Journal ($)
Movers & Shakers
North America
Miscellaneous
Major League Baseball expands its presence in India through cricket superstar Suryakumar Yadav partnership | MLB
Broadcast & OTT
Global
Baseball
Big 12 announce Monster Energy as entitlement partner of football and basketball regular seasons | Big 12 Sports
Sponsorship
North America
College Sports
Wrexham AFC and Firefox announce multi-year front of kit partnership | Wrexham AFC
Sponsorship
Europe
Football
Mexico vs England sets new record for most-watched soccer game in US history | The Athletic ($)
Broadcast & OTT
Global
Football
Netflix, Disney and YouTube interested in Fifa World Cup US rights; package could reach US$2bn | CNBC
Broadcast & OTT
North America
Football
Canal+ becomes exclusive broadcaster of LaLiga EA Sports in Poland | LaLiga
Broadcast & OTT
Europe
Football
The Team to bring Angel City FC’s front of kit and performance centres rights to market | ESA
Sponsorship
North America
Football
NWSL club Gotham FC will play home games at Etihad Park beginning in 2028 | Gotham FC
Women's Sport
Europe
Football
Euroleague Basketball launches franchise process of part of long-term growth strategy | Euroleague Basketball
Investment
Europe
Basketball
England vs Mexico delivers biggest television audience ever for a live UK broadcast at that hour | BBC
Broadcast & OTT
Europe
Football
Renault Group CEO Francois Provost says Otro Capital investment into Alpine F1 team was “not successful” | The Race
Investment
Global
Formula One
APEX takes strategic stake in Northern Super League, Canada’s first professional women’s soccer league | PR Newswire
Investment
North America
Football
Major League Soccer and Avery Dennison extend licensing agreement | Avery Dennison
Licensing
North America
Football
DAZN secures global rights in 3ICE Hockey ahead of international debut | SVG Europe
Broadcast & OTT
Global
Ice Hockey
IMG hires Jackie Stevenson as chief client and operations officer | Campaign Live
Movers & Shakers
Global
Miscellaneous
F1 could move away from customer power units from 2031 | Motorsport.com
Politics & Governance
Global
Formula One
Finotive One announced as Burnley FC’s official front of shirt and training wear partner | Burnley Football Club
Sponsorship
Europe
Football
Tour de France Grand Départ in Catalonia attracts more than 385,000 spectators | 2Playbook
Stadiums & Venues
Europe
Cycling
IFS and Chelsea announce deal to embed industrial AI across club operations | IFS
Technology
Europe
Soccer
Professional Fighters League appoints Suzy Berkowitz as chief communications officer | PFL
Movers & Shakers
Global
MMA
Cisco and McLaren Mastercard F1 extend partnership to accelerate innovation in the age of AI | Cisco
Sponsorship
Global
Formula One
“It’s not that it doesn’t work”: Crux Football’s Bex Smith on why women’s soccer needs a new ownership model
Finance & Investment
Europe
Football
Little Dot Sport appointed to lead Goodwood’s year-round motorsport social media and commercial growth strategy
Announcements
Motorsport
NBA on Prime sees significant global audience | Advanced Television
Broadcast & OTT
North America
Basketball
Former Rajasthan Royals CEO Jake Lush McCrum to lead India Basketball League | The Economic Times
Movers & Shakers
Asia
Basketball
Ajax welcomes Red Bull as official energy drink partner until 2029 | Ajax
Sponsorship
North America
Football
Saudi Arabian Football Federation chief Yasser Al-Misehal resigns after World Cup group-stage exit | Arab News
Movers & Shakers
Middle East
Football
BBC ALBA to broadcast live action from the Commonwealth Games in Glasgow | BBC
Broadcast & OTT
Europe
Multiple Sports
World Club T20 and shorter ODIs among ICC options in radical overhaul of calendar | The Guardian
Politics & Governance
Global
Cricket
Magic WKND will return to Everton’s Hill Dickinson Stadium in 2027 | Everton FC
Bidding & Hosting
Europe
Rugby
Nielsen prepares another major shake up in sports TV ratings | Front Office Sport ($)
Broadcast & OTT
Global
Miscellaneous
‘None of that is OK’: Caitlin Clark speaks out against online abuse of WNBA players | The Guardian
Social Media & Fan Engagement
North America
Basketball
What the World Cup prediction-market boom tells us about the future of fan engagement
Partner Content
Lilley Plummer Risks expands partnership as West Ham United official sleeve partner | West Ham United FC
Sponsorship
Europe
Football
Chung Mong-gyu resigns as head of Korean national football federation | The Korea Herald
Movers & Shakers
Asia
Football
W-Sport launches on Prime Video in France, Netherlands | Advanced Television
Broadcast & OTT
Europe
Miscellaneous
Lisa Nandy quits X over fears Musk-owned site pushes ‘abuse and misinformation’ | The Guardian
Social Media & Fan Engagement
Europe
Miscellaneous
Quentin Dolan named president, COO and alternate governor of New York Rangers | NHL
Movers & Shakers
North America
Ice Hockey
CazéTV displaces Globo and will broadcast Euro 2028 exclusively | CNBC
Broadcast & OTT
Europe
Football
Trump lobbied Fifa to lift Folarin Balogun suspension for World Cup game v Belgium | The Guardian
Politics & Governance
North America
Football
Netflix, Roblox and Football Manager: World Cup 2026 reveals the benefits and limitations of Fifa’s post-EA video game strategy
Analysis
Global
Football
Nascar and Motorsport Network announce strategic content and commercial partnership | Canadian Racing Online
Social Media & Fan Engagement
North America
Motorsport
Formula One welcomes Jack Whitehall as a Friend of F1 ahead of 2026 British Grand Prix | F1
Personal Endorsement
Global
Formula One
Ducati renews VR46 and Gresini partnerships to run six bikes on 2027 MotoGP grid | Motorsport
Politics & Governance
Global
Motorsport
Adidas and Tennessee officially begin 10 year partnership | Tennessee
Sponsorship
North America
College Sports
Sportfive and Villarreal CF announce LED and virtual advertising partnership | Sportfive
Agencies
Europe
Football
Sky Sport to launch 24-hour NFL channel as RTL expands rights deal | Broadband TV News
Broadcast & OTT
North America
American football
Viaplay Group enters into agreement to sell Dutch operations | Viaplay Group
Broadcast & OTT
Europe
Miscellaneous
EDF becomes official founding partner of the Alpes 2030 Winter Olympic and Paralympic Games | EDF
Sponsorship
Europe
Winter Sports
Nike becomes official ball supplier of Germany’s Women’s Bundesliga and Supercup | Nike
Women's Sport
Europe
Football
Atletico Madrid agree 10-year deal to stage concerts at Metropolitano stadium | The Athletic ($)
Stadiums & Venues
Europe
Football
Keely Hodgkinson joins Coros to continue pushing middle-distance limits | Coros
Technology
Europe
Athletics
Frosinone acquired by US Fund Clara Vista, Maurizio Stirpe remains president | Gazzetta
Investment
Europe
Football
Fever joins the Rojiblanco family to enhance fan experience at Riyadh Air Metropolitano | Atlético de Madrid
Sponsorship
Europe
Football
Volkswagen considers selling 8.3% stake in FC Bayern Munich | Bloomberg ($)
Investment
Europe
Football
Record 24.4m watched USMNT’s World Cup win on Fox Sports | ESPN
Broadcast & OTT
North America
Football
England’s dramatic World Cup knockout win delivers BBC’s biggest live TV audience of 2026 | BBC
Broadcast & OTT
Europe
Football
German police raid national football HQ over Euro 2024 corruption allegations | The Guardian
Broadcast & OTT
Global
Football
In the last month
The business of the Tour de France: The curious commercialism of a national obsession and global spectacle
Finance & Investment
Europe
Cycling
BWT Alpine Formula One Team will rely on Diddly Squat at the British Grand Prix | Alpine F1
Sponsorship
Europe
Motorsport
“There will be a premium”: Canada’s CSME poised to raise sponsorship floor after World Cup
Sponsorship & Marketing
North America
Football
Midnite renews with Sheffield United and adds Middlesbrough to Championship partner roster | SBC News
Sponsorship
Europe
Football
Charlotte Hornets and Rally House launch transformative partnership to redefine fan retail experience | NBA
Licensing
North America
Basketball
MSG Entertainment and MSG Sports announce renewed and expanded multi-year marketing partnership with Lexus | Investor
Sponsorship
Basketball
William Blair completes acquisition of Inner Circle Sports | William Blair
Acquisitions
North America
Miscellaneous
Handball-Bundesliga and Dyn extend media contract for DACH region ahead of schedule for another three years | Opel HBL
Broadcast & OTT
Europe
Handball
Satellite TV group Dish files for bankruptcy to cut US$9bn debt load | Financial Times ($)
Broadcast & OTT
Global
Miscellaneous
Nations Championship: Monzo makes first move into rugby with Allianz and ITV | City Am
Sponsorship
Europe
Rugby
Bundesliga soccer rights in India snapped up by Zee Entertainment in five-year deal | Variety ($)
Broadcast & OTT
Asia
Football
NBA lays off dozens in reorganisation focused on expansion, local broadcasts | The Athletic ($)
Politics & Governance
North America
Basketball
NBCU/Telemundo eyeing FIFA World Cup extension, could add English rights | Sports Business Journal ($)
Broadcast & OTT
North America
Football
Savannah Bananas vs Party Animals averages 1.2m viewers, biggest ever audience for Banana Ball | The Futon Critic
Broadcast & OTT
North America
Baseball
Capgemini and the Tour de France bring fans personalised, AI-powered insights with ‘Inside My Race’ | Capgemini
Technology
Europe
Cycling
Vercel and Mercedes-AMG Petronas Formula One Team announce multi-year strategic partnership | Yahoo Finance
Sponsorship
Global
Formula One
Formula 1 announces Flexjet as official private aviation supplier in multi-year partnership | F1
Sponsorship
Global
Formula One
Shield AI announced as official technology partner of 23XI racing | Shield AI
Sponsorship
Global
Motorsport
Malaysia secures MotoGP until 2031 after new five-year extension | iMotorbike
Bidding & Hosting
Asia
Motorsport
Jaguar and Envision Racing extend customer supply relationship into Gen4 era of Formula E | Jaguar
Politics & Governance
Global
Motorsport
Circuit de Barcelona-Catalunya retains title as world’s most sustainable circuit as Silverstone makes podium | Epartrade
Sustainability
Global
Formula One
UChicago Medicine AdventHealth named official healthcare provider of Chicagoland Speedway | Jayski’s Silly Season Site
Stadiums & Venues
North America
Motorsport
Bristol Bears and Foot Anstey unite in principal partnership deal | Bristol Bears
Sponsorship
Europe
Rugby
World Cup group stage a viewership hit for Fox, Telemundo | Sports Media Watch
Broadcast & OTT
Global
Football
Radical plan for Champions Cup rugby: fewer teams and straight knockout games | The Times ($)
Politics & Governance
Europe
Rugby
WSU and Colville Tribes announce historic partnership | WSU Cougars
Sponsorship
North America
College Sports
Super Rugby Pacific regular season expanded to 17 weeks for 2027, new-look Finals Series also confirmed | Super Rugby
Politics & Governance
Oceania
Rugby
Iconic college venue Hinkle Fieldhouse gets NBA spotlight with Emirate NBA Cup championship | NBA
Stadiums & Venues
North America
Basketball
Movistar Plus recover rights to PGA Tour for next two seasons | 2Playbook
Broadcast & OTT
Europe
Golf
Nike results top estimates even as China sales drop 12%; retailer expects US$986m tariff refund | CNBC
Finances
Miscellaneous
Lee Gibbons to step in as interim CEO for British Cycling | British Cycling
Movers & Shakers
Europe
Cycling
Free agents set to reap rewards of NHL record salary cap | Front Office Sports ($)
Finances
North America
Ice Hockey
Sky Sports make ICC Women’s T20 World Cup free-to-air | Advanced Television
Broadcast & OTT
Europe
Cricket
Juve, Newcastle, Villa and Chelsea fined by UEFA for breaching financial rules | Reuters
Politics & Governance
Europe
Football
Black Knight Rugby completes takeover of Exeter Rugby Group Ltd | Exeter Rugby
Acquisitions
Europe
Rugby
Everton FC and Stake extend partnership with official sleeve agreement | Everton FC
Sponsorship
Europe
Football
Some markets for NBA Europe league receive US$1bn bids, sources says | ESPN
Investment
Europe
Basketball
PLL announces US$100m Series E financing led by Ares and Joe Tsai | PR Newswire
Investment
Global
Lacrosse
What does Comcast split mean for NBC, Sky and sports broadcasting in the UK and US?
Analysis
Europe
Multiple Sports
CazéTV breaks YouTube world record with 21 million simultaneous devices for broadcast of Brazil vs Japan | Terra
Broadcast & OTT
Global
Football
Athlete-founded last rep coffee announced as supplier for Ultimate Championship | World Athletics
Sponsorship
Global
Athletics
West Ham sponsor extends deal despite relegation and David Sullivan allegations | The Times ($)
Betting
Europe
Football
LAFC announces strategic realignment of European portfolio and long term commitment to FC Wacker Innsbruck | LAFC
Acquisitions
Europe
Football
Seneca Resorts & Casinos becomes founding partner of Highmark Stadium | Buffalo Bills
Sponsorship
North America
American football
Olivier Bramly chosen to succeed Nicolas de Tavernost as head of LFP Media | L’Equipe
Movers & Shakers
Europe
Football
CBC/Radio-Canada to provide broadcast and streaming coverage of 2026 Commonwealth Games | Commonwealth Sport
Broadcast & OTT
North America
Multi-sports events
Peacock Premium Plus is now available on YouTube primetime channels | YouTube
Broadcast & OTT
Global
Miscellaneous
Bob Iger, Joshua Kushner explore bid for NBA expansion team | Bloomberg UK ($)
Acquisitions
North America
Basketball
With US$50m team acquisition, McCarthy Jumping Team becomes first PJL ownership group | Business Wire
Acquisitions
North America
Equestrian
Liga F clubs approve €55m investment by Pau Gasol’s investment vehicle | Liga F
Investment
Europe
Football
Ticket prices plunge for World Cup knockout matches | Front Office Sports
Bidding & Hosting
North America
Football
Wimbledon stars ‘stand down’ from prize money protest after two days | The Independent
Politics & Governance
Europe
Tennis
Records tumble as Fifa World Cup group stage sets new benchmark for football’s greatest show | Fifa
Stadiums & Venues
North America
Football
30 years of Opta: How a marketing exercise became the foundation of soccer’s AI future
Sponsorship & Marketing
Europe
Football
Juan Mata to join ownership group at Melbourne Victory in landmark commitment to Australian football |
Investment
Oceania
Football
Albaik named official global supporter of AFC Asian Cup Saudi Arabia 2027 | AFC
Sponsorship
Asia
Football
University of Utah and adidas announce partnership beginning in 2027 | University of Utah
Sponsorship
North America
College Sports
CazéTV sets a new YouTube record in the 2026 World Cup in a Brazil game, with almost 19 million connected devices | Maquina Do Esporte
Broadcast & OTT
Global
Football
Lewis family is said to plan UK£100m Tottenham investment | Bloomberg UK ($)
Investment
Europe
Football
Andy and Jamie Murray launch ‘The Set’ YouTube channel | Broadcast Now ($)
Broadcast & OTT
Global
Tennis
MLB proposes limiting most free agent contracts to 5 years and 15% of a team’s salary cap | Associated Press
Politics & Governance
North America
Baseball
Dodge could return to Nascar’s Cup Series as soon as 2027 | The Athletic ($)
Politics & Governance
North America
Motorsport
Professional tennis rocked by explosive lawsuit over internal power struggle | Front Office Sports
Legal
Global
Tennis
NRL to remain to Nine, Foxtel under AUS$5bn deal | Financial Review ($)
Broadcast & OTT
North America
Rugby
College sports roster spending soars beyond US$20.5m revenue-share cap | Front Office Sports
Finances
North America
College Sports
The Stade Vélodrome becomes Cepac Vélodrome | Olympique De Marseille
Stadiums & Venues
Europe
Football
NWSL launches new footwear framework, limited brands to those who sign deals with league | The Athletic ($)
Sponsorship
North America
Football
Novak Djokovic joins General Atlantic as global strategic advisor | General Atlantic
Investment
Global
Tennis
ESPN secures US rights to PDC World Championship and other majors | Darts News
Broadcast & OTT
Global
Darts
Cleveland Cavaliers selling LP stake to Blue Owl at US$5.5bn valuation | MSN
Investment
North America
Basketball
Ottoback becomes an official LA28 Paralympic Games supporter | LA28
Finance & Investment
North America
Basketball
Walmart heir Lukas Walton buys minority stake in Chicago Bulls and United Center | CNBC
Sponsorship
Global
Paralympics
Velocity Black becomes official luxury concierge supplier for Chelsea FC | Chelsea FC
Sponsorship
Europe
Football
Lacrosse Canada announces Lori Degraw as new CEO | Lacrosse Canada
Movers & Shakers
North America
Lacrosse
Fox uses World Cup to push IndyCar ratings to 15-year high
Content & Programming
North America
Motorsport
DAZN retains exclusive Serie A rights in France until 2029 | Broadband TV News
Broadcast & OTT
Europe
Football
SBI Holdings and Las Vagas Grand Prix enter into official presenting partner agreement | F1 Las Vegas GP
Sponsorship
North America
Formula One
Formula One and ServusTV extend FTA broadcast partnership in Austria | F1
Broadcast & OTT
Europe
Formula One
UBS returns as Supertri Jersey partner with new corporate challenge | Channel Eye
Sponsorship
Global
Triathlon
City Football Group sells all shares in Japanese team to Nissan | F Marinos
Acquisitions
Asia
Football
Club World Cup likely to expand for 2029 with more Premier League clubs involved | The Guardian
Politics & Governance
Global
Football
Predictions market Kalshi in talks to raise funds at US$40bn valuation | Financial Times ($)
Finances
Global
Miscellaneous
Allstate, SEC expand partnership with increase investment in women’s sports | SEC
Sponsorship
North America
College Sports
Fox extends Concacaf Gold Cup deal, adds Nations League rights for the first time | Fox Sports
Broadcast & OTT
Global
Football
Professional Fighters League names Gorilla Energy as exclusive energy drink partner | Fight News
Sponsorship
Global
MMA
UAE-based investor group latest to acquire an X Games team ahead of inaugural season | Facebook
Finance & Investment
Global
Action Sports
GSE Worldwide hosts sold-out Laser Wolf during Championship week in Southampton
Announcements
Europe
Golf
The business of Wimbledon: Careful modernisation of tennis tradition protects a unique commercial model
Bidding & Hosting
Europe
Tennis
Aston Martin Aramco Formula One Team announces partnership with Zscaler | Aston Martin Aramco Formula One Team
Sponsorship & Marketing
Global
Formula One
Nascar, Rolling Stones team up for first-of-its-kind collaboration | Nascar
Licensing
North America
Motorsport
Qatar Airways ‘pauses’ UK£80m rugby Nations Championship title sponsorship
Sponsorship & Marketing
Global
Rugby
Cadillac Formula 1 Team and Memento Exclusives announces global licensing programme | Cadillac Formula 1 Team
Licensing
Global
Formula One
IndyCar’s Road America viewership up 131% YoY to 1.8m | Braze Trends
Broadcast & OTT
North America
Motorsport
IOC sets 2029 timetable to resolve 2036 Summer Olympics host | ESPN
Bidding & Hosting
Global
Olympics
David Denton to join Nike as EVP and chief financial officer | Nike
Movers & Shakers
Global
Miscellaneous
Astro renews partnership with AFC as official media partner in Malaysia until 2028/29 | AFC
Broadcast & OTT
Asia
Football
MGM Resorts International and BetMGM renew partnerships with Major League Baseball | MGM Resorts
Betting
North America
Baseball
Wimbledon’s Hawk-eye technology shuts down as 36C heat disrupts qualifying | The Times ($)
Technology
Europe
Tennis
Suit alleges new NCAA rule unfair to high school Class of 2022 | ESPN
Legal
North America
College Sports
Darryn Peterson signs long-term deal with Adidas to headline brand | Sports Business Journal ($)
Personal Endorsement
North America
Basketball
Cardinals announce organisational leadership transition | MLB
Movers & Shakers
North America
Baseball
Accenture becomes first-ever global partner of Seattle Seahawks | Accenture
Sponsorship
North America
American football
International Tennis Federation rebrands as World Tennis | Sportstar
Politics & Governance
Global
Tennis
Newcastle United announces monumental three-year front-of-shirt partnership with Knox Hydrate | Newcastle United
Sponsorship
Europe
Football
LaLiga surpasses 17.5m spectators and sets a new attendance record | LaLiga
Stadiums & Venues
Europe
Football
Olympics to get cash grants from US$100m fund created by IOC | ESPN
Politics & Governance
Global
Olympics
Como CRO Ryan Shelton to lead Sent Entertainment | Sport Business ($)
Movers & Shakers
Europe
Football
NBC Sports delivers second-most watched East Coast US Open since 2013 | NBC Sports
Broadcast & OTT
North America
Golf
Ekstraklasa appoints IMG as strategic advisor for upcoming media rights tender | IMG
Agencies
Global
Football
Sony Pictures Entertainment announces US$100m strategic investment in Cosm | Sony Pictures
Investment
Global
Miscellaneous
TGR Haas F1 Team announces partnership with NeverMile | TGR Haas F1 Team
Sponsorship
Global
Formula One
MotoGP Group and all 11 teams sign 2027-31 agreement | MotoGP
Politics & Governance
Global
Motorsport
Arctos Sports, RVX and Magellan Partner to launch national sports-anchored development platform | Business Wire
Investment
Global
Miscellaneous
Gianni Infantino defends use of drinks breaks at the World Cup | The Athletic ($)
Politics & Governance
North America
Football
Kings launch Kings+ DTC platform to show exclusive on-demand team content | NBA
Broadcast & OTT
North America
Basketball
Oklahoma State Athletics, Osage Nation come together for jersey patch sponsorship | OSU
Sponsorship
North America
College Sports
Hoffmann Family receives unanimous NHL approval to acquire Pittsburgh Penguins | NHL
Acquisitions
North America
Ice Hockey
Sunderland AFC chiefs in Stadium of Light expansion talks | City Am
Stadiums & Venues
Europe
Football
Total Soccer Growth Holdings announced as new owners of Central Coast Mariners FC | Central Coast Mariners FC
Acquisitions
North America
Football
RBC and CSE announce multi-year partnership | Vancouver Canucks
Sponsorship
North America
Ice Hockey
Michele Kang reaches deal to become sole controlling shareholder of Lyon | Olympique Lyonnais
Acquisitions
Europe
Football
Real Madrid reportedly sign ten-year deal to remain with EuroLeague | Eurohoops.net
Politics & Governance
Europe
Basketball
NHL exploring Texas expansion opportunities in Houston, Austin | NHL
Investment
North America
Ice Hockey
Nic Coward appointed Chair of National League | The National League
Movers & Shakers
Europe
Football
Electrolit named official hydration partner of Tennis Canada | Ein Presswire
Sponsorship
North America
Tennis
Sportway secures growth capital to accelerate global expansion and AI-powered sports media leadership | Sportway
Investment
Europe
Miscellaneous
NIFL announces Boyle Sports as new title partner in landmark three-year deal | NIFL
Sponsorship
Europe
Football
Agnelli-backed investment fund leads €20m Sportway capital raise | Sportway
Finance & Investment
Europe
Miscellaneous
‘The most valuable real estate’: How the 2026 World Cup became a springboard for AI innovation
Insights
Global
Football
Salesforce adds Racing Bulls to its growing F1 paddock portfolio | Sector World
Sponsorship
Global
Motorsport
Peter V’landys nears record NRL broadcast deal in New Zealand | Australian Financial Review ($)
Broadcast & OTT
Oceania
Rugby
Omnicom launches Acxiom fan graph to give brands a more complete view of sports fandom | Omnicom
Sponsorship
Global
Miscellaneous
PLYRS UNTD: NBPA launches new commercial brand to amplify collective player influence | NBPA
Licensing
North America
Basketball
All WSL clubs can offer alcohol to supporters in stands from start of next season | BBC
Women's Sport
Europe
Football
Coca-Cola announced as official partner of men’s Rugby World Cup 2027 | Rugby World Cup
Sponsorship
Oceania
Rugby
BBC Sport commission Goal Click for fan-led World Cup series | Broadcast Now
Social Media & Fan Engagement
Europe
Football
Amazon signs wide-ranging deal with Kevin Durant and Rich Kleiman’s Boardroom | Variety
Content & Programming
North America
Miscellaneous
Swiss government ready to support 2038 Winter Olympics with cash | Swiss Info
Bidding & Hosting
Europe
Winter Sports
Wimbledon and IBM introduce new AI-powered fan experiences and modernised digital platforms for The Championships 2026 | IBM
Technology
Europe
Tennis
KPMG Women’s PGA Championship to feature highest purse in the history of women’s golf | LPGA
Women's Sport
North America
Golf
New York to consider future dual-city bid for Winter Olympics | ESPN
Bidding & Hosting
North America
Winter Sports
Milan-Cortina chief Giovanni Malago elected new head of Italian FA | France 24
Movers & Shakers
Europe
Football
ESPN launches ESPN Fan House, a fan-centric engagement hub powered by Flowcode | ESPN
Broadcast & OTT
North America
College Sports
Relevent secures first Bundesliga sponsorship in US by partnering with Polymarket | PR Newswire
Sponsorship
Europe
Football
Golden Knight owner Bill Foley launching NBA Las Vegas bid | ESPN
Investment
North America
Basketball
Proposals to keep ‘crown jewel’ sports free on streaming services | BBC
Broadcast & OTT
Europe
Multiple Sports
Manchester United secures land for new 100,000-seater stadium | Manchester United
Stadiums & Venues
Europe
Football
PWHL announces first outside investments from Kilmer Sports Ventures and Ilitch Companies
Investment
North America
Ice Hockey
Nagravision launches Nagra Venturi, intelligence-led streaming security for AI EraTitle | Adhoc News
Technology
Europe
Miscellaneous
Nascar hopes to return to Coronado in 2027, targeting a multi-year event | The San Diego Union-Tribune ($)
Bidding & Hosting
North America
Motorsport
ATP chair warns tennis divide leads to billions of dollars in lost revenue | Financial Times ($)
Politics & Governance
Global
Tennis
Former Newcastle co-owners Amanda Staveley and Mehrdad Ghodoussi in talks over deal to buy West Ham | Daily Mail ($)
Acquisitions
Europe
Football
USMNT delivers another ratings win for Fox with 14.8m viewers | Front Office Sports
Broadcast & OTT
North America
Football
Dunlop becomes Goodwood Revival’s first ever presenting partner | Dunlop
Sponsorship
Europe
Motorsport
CVC’s Global Sport Group reportedly among bidders pursuing Berlin-based NBA franchise | Sky
Investment
Europe
Basketball
PIF’s Newcastle United held talks with Arctos over investment | Bloomberg UK ($)
Investment
Europe
Football
UTA reportedly backs out of race to acquire The Team | Sports Business Journal ($)
Agencies
Global
Miscellaneous
Adidas and The Royal Belgian Football Association extend their partnership until 2034 | Adidas
Sponsorship
Europe
Soccer
Volleyball World and Vodafone: three years of pushing boundaries of the game | Volleyball World
Sponsorship
Europe
Volleyball
Vital step made towards USA return on 2027 WRC calendar | Motorsport
Bidding & Hosting
North America
Motorsport
MotoGP Group and Aprilia, Ducati, Honda, KTM and Yamaha sign 2027 to 2031 agreement | MotoGP
Politics & Governance
Global
Motorsport
TGR Haas F1 Team announces multi-year strategic partnership with Emburse | TGR Haas F1 Team
Sponsorship
Global
Formula One
China Duty Free Mall becomes official partner of 2026 Lianxin Sanya E-Prix | Formula E
Sponsorship
Asia
Motorsport
Apple streams Austrian GP for free in bid to expand US F1 audience
Content & Programming
Europe
Formula One
F1 reveals fashion capsule with ETAI ahead of British Grand Prix | Formula One
Licensing
Europe
Formula One
Trunk launches PartnerAmp to help brands and rights holders make sports partnerships work harder
Announcements
Global
Nascar averages 1.66m viewers on Pocono Raceway on Prime Video | Motorsport
Broadcast & OTT
North America
Motorsport
Christian Angermayer’s family office leads US$50m strategic financing into Enhanced Group | PR Newswire
Investment
North America
Multi-sports events
Amazon in race for NRL as Peter V’landys mulls spitting pay TV games | Financial Review
Broadcast & OTT
Oceania
Rugby
Hong Kong to stage 2027 Hyrox World Championships in ‘full-circle moment’ for sport | South China Morning Post
Bidding & Hosting
Asia
Running
No World Cup-style drink breaks at Euros, says Uefa | The Telegraph ($)
Politics & Governance
Europe
Football
DAZN Italia appoints Andrea Faelli as CEO succeeding Stefano Azzi | ItalWire
Movers & Shakers
Europe
Miscellaneous
ITV’s Fifa World Cup 2026 England match coverage peaks with 15.4m viewers | ITV
Broadcast & OTT
Europe
Football
Ice Cube’s BIG3 basketball league to stream live on Fubo Sports Network for 2026 season | Fubo
Broadcast & OTT
North America
Basketball
Sky Sports announces deal to broadcast USA’s premier T20 competition for 2026 season | Sky Sports
Broadcast & OTT
North America
Cricket
Blavatnik’s DAZN overhauls structure for potential new equity or IPO | The Financial Times ($)
Broadcast & OTT
Global
Multiple Sports
NBA to begin naming winning bids for Europe teams, deputy commissioner says | CNBC
Finance & Investment
Europe
Basketball
Kansas City Current and Bank of America announces multi-year partnership renewal | Kansas City Current
Women's Sport
North America
Football
UFC White House Card averages 8m viewers on Paramount+ in US and Latin America | The Hollywood Reporter
Broadcast & OTT
North America
MMA
Bay Collective completes acquisition of Sunderland AFC women | Sunderland AFC
Acquisitions
Europe
Football
iShowSpeed strikes deal with FIFA, Fox and YouTube stream live World Cup games | Awful Announcing
Social Media & Fan Engagement
Global
Football
Rakuten and Golden State extend historic founding partnership | Rakuten
Sponsorship
North America
Basketball
The International Federation of American Football and TMRW Sports announce strategic partnership | IFAF
Politics & Governance
North America
American football
Manchester United announces partnership with Champions Travel and Travel Connection as official match break partners | Manchester United
Sponsorship
Europe
Football
Jason Stone joins Tepper Sports & Entertainment as GM of stadium and venue operations | Ally
Movers & Shakers
North America
American football
O2 Arena bosses pitch to host another Formula 1 launch event | City Am
Bidding & Hosting
Europe
Formula One
Mikihiko Kawase will replace Alberto Puig as Honda team manager at end of season | Motorsport
Movers & Shakers
Global
Motorsport
Superfile Trackhouse appoint Francesco Guidotti as team manager | MotoGP
Movers & Shakers
Global
Motorsport
CEO Stefano Domenicali: F1’s interest in India return growing | The Economic Times
Bidding & Hosting
Asia
Formula One
F1 reports 35% reduction in carbon footprint compared to 2018 baseline | Formula One
Sustainability
Global
Formula One
Sabres announce Seneca Resorts & Casinos as official home jersey patch partner | NHL
Sponsorship
North America
Ice Skating
CNBC to wade further into live sports with 11 simulcast WNBA games | CNBC
Broadcast & OTT
North America
Basketball
Prem Rugby and Defender extend landmark partnership to 25 years | Prem Rugby
Sponsorship
Europe
Rugby
EuroLeague founding teams to secure €30m each from €400m expansion | Eurohoops.net
Finances
Europe
Basketball
Nike officially confirms Shai Gilgeous-Alexander as signature Swoosh athlete | Hypebeast
Personal Endorsement
North America
Basketball
WNBA announces expansion to 50-game regular season starting in 2027 | WNBA
Women's Sport
North America
Basketball
BeIN media group extends exclusive Wimbledon broadcast rights across MENA until 2030 | BeIN Sports
Broadcast & OTT
Africa
Tennis
Tennis Australia to partner with PGA Tour to deliver 2028 Presidents Cup | Tennis Australia
Politics & Governance
Oceania
Golf
EBU and EOC extend European Games partnership through 2031 | EBU
Broadcast & OTT
Europe
Multiple Sports
Tour de France come to 5 in landmark multi-year deal with TNT Sports | WBD Sports
Broadcast & OTT
Europe
Cycling
Major League Baseball names Shimon Hoizumi managing director of Japan | MLB
Movers & Shakers
Asia
Baseball
HealthEquity becomes official jersey patch partner of Utah Jazz | NBA
Sponsorship
North America
Basketball
‘It’s bigger than the world marathons combined’: How Hyrox is turning fitness into the world’s next mass participation sport
Insights
Global
Multi-sports events
British Superbike Championship announces new partnership with That Prize Guy | British Superbike
Sponsorship
Europe
Motorsport
ICC Women’s T20 World Cup 2026 registers biggest-ever opening weekend | ICC
Broadcast & OTT
Europe
Cricket
Panini America announces first-ever US release of English Football League trading cards | Panini
Licensing
Global
Football
CAA Sports signs heavyweight commercial deal with boxer Anthony Joshua | Deadline
Agencies
Europe
Boxing
Elevate named official hospitality partner of Manchester United | Elevate
Sponsorship
Europe
Football
Rory McIlroy concerned about PGA Tour’s proposed 2-track model | ESPN
Politics & Governance
Global
Golf
Sportsnet, CBC ending NHL broadcast partnership | Sportsnet
Broadcast & OTT
North America
Ice Hockey
Musco named official sport presentation and broadcast lighting provider for LA28 Olympic and Paralympic games | LA28
Sponsorship
North America
Olympics