About the video: The fifth television ad in the Guinness ?Knowing What Matters? campaign is entitled ?Best Mates?. The ad tells the story of the strong bond that exists between two best mates, using the journey of two penguins in the epic backdrop of the Antarctic landscape.We follow the lives of these two best mates as they battle for survival against the harshness of their environment, faced with avalanches and a narrow escape from the jaws of a killer whale.The reputation for loyalty that penguins have echoes the theme of the real friendship seen in previous ?Knowing What Matters? advertisements. ?The amazing thing about penguins is that when a penguin chooses a mate, a best mate, they stay together for life. No matter what?, says the voiceover.Directed by Lynn Fox and created by Irish International BBDO, the majority of the commercial was filmed on location in the remote surroundings of Illuslisat, Greenland and Mar del Plata, Argentina to ensure an authentic finish. However, cutting edge computer generated imaging (CGI) techniques were used to add the finishing touches to the advertisement.The advertisement also features the classic 1945 Bing Crosby track ?Accentuate The Positive?, which captures the soul of the commercial, enhances the atmosphere and puts the finishing touch to what is a very warm story.Ad Title: Best MatesAgency: Irish International BBDOMarket: IrelandDate of production: July 2006