Microsoft


Founded

1975

Sector

Technology

Company Size

10,001+ employees

Location

Redmond, Washington

Seattle Seahawks sold for NFL record ‘US$9.61bn’ as US franchise valuations soar

Vinod Khosla agrees deal for Super Bowl LX champions as soaring media rights deals reset valuations across the NFL and beyond.

Acquisitions

13 July 2026

Premier League opposes UK plans for AI copyright exemptions

English soccer’s top flight suggests sport has not been considered in proposals.

Emerging Technology

7 April 2026

IPL signs ‘US$28.5m’ AI search deal with Google Gemini

Google expands interest in cricket as it seeks to conquer global and local AI markets.

Sponsorship

30 March 2026

Lin Bin buys 1% stake in Miami Dolphins at ‘US$12.5bn’ valuation

Chinese-American billionaire becomes latest limited partner of NFL franchise and its associated businesses.

Investment

4 March 2026

Sports industry AI adoption rises to 82% amid tangible financial and sporting results

Inaugural Global SportsTech Report finds growing confidence in the business benefits of AI and nearly all sports organisations plan to increase their investment...

Startups

19 February 2026

Seattle Seahawks up for sale after Super Bowl win

Allen & Company and Latham & Watkins to lead sale process of NFL franchise.

Acquisitions

19 February 2026

Premier League eyes ‘UK£750m’ boost from centralised perimeter ad sales

Revenue growth would come from selling pitchside advertising on centralised basis and expanding top-tier commercial roster.

Sponsorship

16 February 2026

Six sports tech predictions for 2026
Six sports tech predictions for 2026

The intersection of sport and technology is powering a new era of athletic performance, commercial growth and fan experience. SportsPro takes a look at what tre...

Features

29 January 2026