1975
Technology
10,001+ employees
Redmond, Washington
Vinod Khosla agrees deal for Super Bowl LX champions as soaring media rights deals reset valuations across the NFL and beyond.
Acquisitions
13 July 2026
English soccer’s top flight suggests sport has not been considered in proposals.
Emerging Technology
7 April 2026
Google expands interest in cricket as it seeks to conquer global and local AI markets.
Sponsorship
30 March 2026
Chinese-American billionaire becomes latest limited partner of NFL franchise and its associated businesses.
Investment
4 March 2026
Inaugural Global SportsTech Report finds growing confidence in the business benefits of AI and nearly all sports organisations plan to increase their investment...
Startups
19 February 2026
Allen & Company and Latham & Watkins to lead sale process of NFL franchise.
Acquisitions
19 February 2026
Revenue growth would come from selling pitchside advertising on centralised basis and expanding top-tier commercial roster.
Sponsorship
16 February 2026
The intersection of sport and technology is powering a new era of athletic performance, commercial growth and fan experience. SportsPro takes a look at what tre...
Features
29 January 2026