Efficient data transfers are crucial in live sports production. However, conventional methods can be challenging and time-consuming, especially when teams have fewer on-site personnel.
Signiant's latest whitepaper offers practical insights on how to optimise live sports production by utilising intelligent file transfer software.
Whitepapers
OTT technology has evolved the sports industry into a new era for audience engagement. Organisations must react swiftly and create a seamless streaming-first strategy.
Brightcove PLAY Season 1 brings together Academy Award-winners such as Siân Heder, as well as media industry experts Tedd Cittadine and Rich Greenfield, to deliver a staggering compilation of storytelling insight, plus a whole host of streaming technology tips.
Whether you are just starting out or want to monetise your content and build your brand, this video hub will provide the expertise you need to transform your business.
Digital technologies are revolutionising fan engagement, unlocking new revenue streams and expanding audiences. To succeed, organisations must cater to different demographics.
The latest white paper from Magnifi explains the importance of identifying who your fans are, understanding their preferences, and the potential of artificial intelligence (AI) to meet consumer demands.
Online abuse in sports is intensifying.
The latest white paper from Crisp, a Kroll business, examines the impact online abuse has on athlete safety, the fan experience and the brand reputations of sponsors and broadcasters. It also reveals how to combat online abuse via the adoption of a cross-functional, integrated risk intelligence approach.
Streaming continues to revolutionise sports broadcasting. It allows rights holders and broadcasters to take greater control over the user experience, build direct relationships with fans and unlock new revenue opportunities. But going direct-to-consumer isn’t as simple as flicking a switch.
The latest whitepaper by Endeavor Streaming and SportsPro examines how reliable streaming technology and a data-driven approach can deliver an engaging sports experience and a platform for growth.
Introducing SportsPro and KORE Software’s ‘Battle of the brands’, a new report which assesses the effectiveness of brand promotion on social media and provides a deeper understanding of which companies are receiving the most bang for their sports marketing buck.
Using KORE Software’s Evaluate Social tool and proprietary analytics software, we've ranked the top 50 brands invested in sport by the sponsorship value they receive through incidental and deliberate promotion on social media.
In 2021 SportsPro and Laureus teamed up to launch the Laureus Sport For Good Index, an annual list of the brands that are leading the way in delivering positive social or ecological impact through sport.
The Index itself was only the start. In year two, our aim is to go one step further by providing actionable insights and real-world case studies that will equip brands with an essential toolkit as they embark on their sport for good journeys.
To that end SportsPro and Laureus, with the support of presenting partner Salesforce, are collaborating to produce an exclusive content series outlining how brands can create and implement a fit-for-purpose sports sustainability strategy, drawing on best practice and learnings from the inaugural Laureus Sport For Good Index cohort.
The difference between winning and losing (and sometimes drawing) in elite football is often the finest of margins. Clubs will do anything if it promises to improve performance by just a fraction, but the principles of marginal gains matter off the pitch too. A high-quality online retail experience can open up new opportunities, drive merchandise sales, and strengthen bonds with increasingly global fanbases. All this increases commercial revenues and deepens fan engagement – both of which ultimately lead to more success on the field.
The latest whitepaper by Edgio uncovers the state of commercial revenues within the football industry. Discover how digital and e-commerce innovations allow clubs and federations to effectively monetise fans, as well as boost their engagement.
According to new research, younger fans remain even more enthusiastic and open to engagement with sport than previous generations. Only their methods of consumption have changed. To gain their loyalty, sports organisations must find better ways to reach and connect with them, which means changing, adapting and planning for a future in which most fans are digitally inclined.
LaLiga Tech partnered with Nielsen to analyse these emerging changes, reviewing over 20,000 respondents in 15 different countries. This global coverage gives a detailed view of how the sports content market is evolving worldwide, leading to essential insights for major brands.
Life has rapidly evolved since the pandemic, impacting consumers for the long term. As a result, the tried and tested model of fandom has been challenged. Combined with societal shifts in an increasingly digitised world, the sports industry needs to remain focused to ensure sustainability and future growth.
Nielsen's 2022 Global Sports Marketing Report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.