News
Alpine lands ‘US$150m’ Gucci title sponsorship from 2027 F1 season
Contract with Kering-owned fashion house reportedly worth between US$50m and US$60m across at least three years.
Sponsorship
27 May 2026
News
Viagogo appoints Matthew Stallknecht as director of motorsports partnerships to drive category expansion
Appointment coincides with new multi-year partnership naming StubHub as title sponsor of the IMSA Monterey SportsCar Championship.
Politics & Governance
20 May 2026
The Wire
BWT Alpine Formula One Team to don Brioni in 2026 | Alpine
Sponsorship
28 April 2026
Announcements
Viagogo launches AI-powered tool for artists, teams, venues
Viagogo Distribution Manager is self-serve tool that gives rights holders a direct line to over 125 million fans.
19 March 2026
News
BYD ‘explores’ route into F1
Chinese electric vehicle maker is also considering a WEC entry as it looks to boost its brand globally.
Politics & Governance
11 March 2026
News
‘The walled garden era is over’: How open distribution is reshaping sports ticketing
Viagogo's Shaun Stewart explains why the company is launching an airline-style ticketing model to help rights holders keep more of the value they create.
3 March 2026
News
Ex-Red Bull F1 boss Horner exploring ‘US$2.5bn’ Alpine acquisition with former McLaren backers
52-year-old in talks with MSP Sports Capital for potential F1 return, among other investors.
Politics & Governance
10 February 2026
News
Otro Capital closes US$1.2bn sports fund
US-based private equity firm claims it is the largest ever global fundraise for a first-time dedicated sports fund.
Investment
4 February 2026