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New seven-year contracts are the richest in Australian sporting history and represent a 90 per cent uplift in cash received per annum.
- Broadcast & OTT
DynamO Pricing built its dynamic pricing platform in Budapest. Six years on, it is pricing tickets for a dozen American baseball clubs, the West End, multiple motorsport properties and the Edinburgh International Festival.
- Technology
Villa sign controversial deal as betting sponsor ban and new financial rules come into force.
- Sponsorship & Marketing
Women’s soccer in Europe has some of the world’s best players and most recognisable clubs. But, for Bex Smith, the numbers haven’t been adding up.
- Finance & Investment
Exclusive Content
CEO James Johnson says some deals are deliberately timed to expire after event to capitalise on demand.
- Sponsorship & Marketing
Four years on from the launch of ChatGPT, the 2026 World Cup is the first edition of sport’s biggest event to truly integrate AI across the board, with Lenovo playing a major role. With intelligent technologies influencing everything from tournament broadcasts to referee systems, SportsPro breaks down how AI is transforming how the competition is
- Technology
With millions of athletes competing in events all over the world, the fitness organisation explains its commercial growth journey and the path towards becoming an Olympic sport by 2032.
- Finance & Investment
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Danny Menken, co-founder of Athvance Capital, explains why sport’s next value opportunity sits beyond elite rights holders, how evergreen capital aligns with founders, and why US institutions are backing Europe’s operator-led growth story.
- Investment
The Tour de France has transformed from an icon of French culture into a global media property and is backed by one of the most unique business models in sport.
- Finance & Investment
WRC owner first achieved FIA three-star environmental accreditation in 2023.
- News
Road America averaged remarkable 1.8m viewers thanks to starting directly after Spain vs Saudi Arabia game.
- Broadcast & OTT
What's Next
As investors and private equity firms continue to play a transformative role across sports teams, leagues, and platforms worldwide, the demand for meaningful connections, actionable insights, and high-impact deal-making has never been greater. The SportsPro Investment Summit will once again gather hundreds of industry leaders, investors, and key stakeholders - uniting the decision-makers shaping the
- 21 July 2026
Designed for a curated audience, this bespoke gathering will cut through the noise to deliver practical insight on the strategies to succeed in sports media – driving ROI, unlocking new revenue streams, and future-proofing your business – through short, case-led sessions and meaningful dialogue.
- 13 September 2026
Join us for the third edition of SportsPro AI - bigger, bolder, and laser-focused on turning AI ambition into action. In 2026, we will build on the momentum to go deeper into how AI is transforming performance, fan experiences, and the business of sport. This is where the innovators shaping the future of intelligent sport
- 29 September 2026
金刚超级App官方正版下载中心，生态七彩宝石爆率高游戏 Spotlight
From creators and fan experiences to sponsorship, participation and media consumption, industry leaders share the trends reshaping how fans connect with football's biggest stage.
- Spotlight
The surge in prediction markets during the World Cup points to a broader shift in fan behaviour, with rights holders increasingly challenged to turn passive audiences into active participants through prediction, gamification and first-party digital experiences.
- Spotlight
Marathon running has become one of sport's most valuable assets. Hans-Peter Zurbruegg, senior vice president of Active Lifestyle at Infront discusses how cities, sponsors and organisers are trying to sustain the boom.
- Spotlight